From Blah to Wow: Edibles Get an Upgrade (And Some Serious Love)
Updated: Mar 6
The cannabis industry is constantly evolving and expanding, and edibles are no exception! With
more and more states legalizing medical and recreational use, the popularity of edibles has skyrocketed. Gone are the days when the only option was a brownie - now, you can find cannabis in all sorts of tasty treats, like mints, gum, and sweeteners. It's been a while since we last took a closer look at this exciting category, so let's dive in and see what's new!
The Edibles Market Today: A Look at Sales and Popularity
The edibles market has experienced significant growth over the past year, both in the United States and Canada. In Canada, edibles rose from 4% of total sales in January 2021 to 5.8% of total sales in September 2022, and in the US, the category increased from 10.7% to 12.1% of total sales during the same period. Several states and provinces saw particularly high year-over-year growth, including British Columbia, Ontario, Saskatchewan, and Alberta in Canada, and Arizona, Michigan, Massachusetts, and Maryland in the US. Edibles now make up more than 11% of the market in California, Colorado, Florida, Illinois, Maryland, Massachusetts, Michigan, Nevada, and Oregon.
Edibles on the Rise: How This Category is Dominating the Market
While brownies and blondies used to be the dominant form of edibles, these products now only make up about 1% of sales in both the US and Canada. Instead, gummies, chocolates, caramels, taffy, and chews account for over 90% of edibles sales, with gummies being the most popular, making up about 70% of sales in Canada and about 75% of sales in the US. The number of edibles brands has also increased, with a 4.7% increase in the US and a 75% increase in Canada from September 2021 to September 2022. The popularity of edibles is expected to continue growing in the future, driven by younger and female consumers, and the industry is projected to reach $45.8 billion by 2025, with the success of the edibles category playing a significant role in this growth.
